business
Inside Uganda's next tourism boom
Arrivals are climbing again, but the shape of the recovery is not what the sector expected. A look at who is actually coming, and what they want.
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Every operator in the country has a theory about the recovery. The lodges say it is regional. The tour operators say it is diaspora. The airlines say it is business travel wearing a safari hat.
What they agree on is that the visitor who is arriving now behaves differently from the visitor who arrived before. Trips are shorter and booked later. More of them start on a phone screen than in a brochure.
This is where a media brand sits in the middle of a supply chain it does not own. The story of a destination now travels faster than the ability of the destination to sell itself.
Structure your reporting here: the numbers, the people who explain them, the operator who disagrees, and what it means for the season ahead.
Destinations in this story
